A career guide is an individual or publication that provides guidance to people facing a variety of careerchallenges. These challenges may include (but are not limited to) dealing with redundancy; seeking a new job; changing careers; returning to work after a career break; building new skills; personal and professional development; going for promotion; and setting up a business. The common aim of the career guide, whatever the particular situation of the individual being guided, is normally to help that individual gain control of their career and, to some extent, their life.
idividuals who work as career guides usually take the approach of combining coaching, mentoring, advising and consulting in their work, without being limited to any one of these disciplines. A typical career guide will have a mixture of professional qualifications and work experiences from which to draw when guiding clients. They may also have a large network of contacts and, when appropriate will put a particular client in touch with a contact relevant to their case. A career guide may work for themselves independently or for one or more private or publiccareers advisory services. The term ‘Career Guide’ has been first established and used by career consulting firmPosition Ignition, which was created in 2009 and has been using the term for their career consultants and career advisors.